The dotted set retains its colour, while a washed-out filter is applied to the checkered set. Comparing screenshots of these sets yields the observation that they appear to belong to different MVs altogether.īut that is not all: the cinematography and editing escalate the unintentional visual chaos. Most jarringly, there is a box set dominated by a race-car visual scheme, with black and white checkers and pops of red. Then there is a huge white room for the choreography sequences, with the boys dressed in light pastels. On one hand, there are box sets dominated by yellow and light blue following the colour scheme of the album art, including a dotted set that looks inspired by the art of Yayoi Kusama.

There is also a lack of coherence between the chosen sets and accompanying camerawork.

The excessive use of CGI is not the only factor contributing to the visual confusion of the MV. Think of the special effects as cherries on a cake: cherries are supposed to ornament the cake, but if you stick too much of them on, they are going to block your view of the cake. The animated star and crossbow drawings in the post-chorus also tend to obscure the dance movements rather than visually support them. Fortunately, the CGI eases up for the next couple of verses, but it hits again in the chorus, just as the viewer is supposed to be focusing on the key points of the choreography. The use of CGI is initially quirky and delightful, but as soon as the first verse kicks off, the neon flashes outlining the members become distracting. This concept has given rise to some of the strongest boy group debuts in recent years, including Astro, Golden Child, and Seventeen. While they are treading familiar ground, there is just something timeless and captivating about the pure fun and energy exuded by groups operating within this niche. I was delighted to find out they were going for a fresh, youthful vibe. Should clearly bring out the identity or style that the group is going for.Īs Big Hit Entertainment‘s first new group since 2013, TXT definitely garnered a lot of anticipation and curiosity. Necessary to have complete originality of concept execution is key, and it Review before, these qualities include the music (production, vocalĪbility, delivery), performance (dance skills, the group’s synergy), andĬoncept (shown through the lyrics, music style, choreography, and MV). Rookie”-MV view counts, music show wins, brand recognition-it is crucial toĬonsider several artistic qualities when assessing the strength of a debut. Than looking to the usual indicators of a commercially successful “monster

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